Heritage inspired and future focused
We honor our heritage with a commitment to innovation and sustainability. We strategically support ventures that drive economic growth, environmental stewardship, societal progress aimed at creating lasting value and opportunities within the Kingdom of Saudi Arabia and beyond.
GENIXIA
GENIXIA is at the forefront of technological innovation, specializing in Arabic language
artificial intelligence solutions that empower businesses across various industries.
Our leadership
With a unique blend of deep-rooted local expertise and a global perspective, our leadership drives the company toward sustainable growth and cutting-edge innovation and spans a wide array of disciplines, including finance, operations, international relations,
and industry development, ensuring we stay ahead of market trends.
Our ethos
Our ethos is built on a foundation of innovation, responsibility, partnership, and sustainability. These core values guide every aspect of our business, shaping how we approach challenges and opportunities alike. We are committed to creating lasting value while maintaining the highest standards of integrity and accountability to our stakeholders.
Purpose
Our purpose is to drive meaningful change by investing in initiatives that create lasting value for both society and our stakeholders
Principles
We believe that by blending timeless principles with modern innovation, we can foster a philosophy of growth, responsibility, and progress.
Our people
We believe that every individual and organization possesses untapped potential, and our role is to provide the tools, insights, and support necessary to transform this potential into tangible success.
Through personalized guidance, innovation, and a deep understanding of market dynamics and individual needs, we strive to empower our people to not only reach but exceed their goals.
Our current focus
Empowering decisions with asymmetric data
A pioneering research and development company in the psychometrics space revolutionizing recruitment and HR.
Optimizing retail and personal
lending with cutting edge technology
Nexfin is a cutting-edge financial technology company offering innovative solutions through two key business lines: a point-of-sale finance solution for flexible payments, and a digital smart broker app that streamlines financial brokerage services.
Nurturing potential, inspiring excellence
A platform dedicated to transforming the educational landscape in the Kingdom of Saudi Arabia.
Sustainability
Sustainability is at the core of our business philosophy. We are committed to driving positive change through responsible investments and strategic initiatives that promote long-term environmental, social, and economic well-being. By integrating sustainable practices across all our ventures, we aim to create lasting value for our communities, partners, and future generations.